Remedi - Needs Updating
Test description
Remedi
This project allowed for the freedom to choose a topic, platform, and solution. From Nov 9 - 28, I was part of a team of 4 UX Designers and 1 Web Developer working on Remedi.
Because we had the freedom to choose a topic, my team and I started the process with a topic map. We discussed our interests and concerns to decide which subject to focus on. After some deliberation and a few setbacks, we landed on health/nutrition. (Full disclosure: this topic was not our first choice, but we were all excited to get started).
To begin, we conducted user interviews. We chose not to conduct a screener survey because nutrition is not a very niche topic and we thought the majority of people would be able to speak to their nutritional habits and needs. Instead, we drafted a user interview script. Our questions aimed to understand what people’s current behaviors are when it comes to nutrition. We wanted to understand which foods make people feel good/bad or more/less productive, how those foods fit into their lifestyle, where they were getting information from, and any restraints they had. We set out to understand the relationships people had with their food and how we could help.
We conducted 6 user interviews. We found that the users’ average age was 29 years old and, on average, they were productive (awake and actively doing things) for 17.5 hours/day. My team and I wrote everything we learned from user interviews on sticky notes to create an affinity map. This allowed us to identify trends in user responses:
6/6 users described their lifestyle as busy, which directly affects their food selection
6/6 users felt more energized and more productive when eating healthy foods
6/6 users wanted more information on what foods will make them feel even better
“If I don’t eat breakfast, I’m not a functional person...I know when I am missing a meal... my body needs food...My body feels better when I don’t have unhealthy food. I have a breakdown when I’m not eating… I feel like an athlete, I have to treat myself to healthy food in order for my brain to work properly.”
Everything we learned form our interviews helped us create our persona, Lily.
A 29 year old marketing manager, living in Brooklyn, NY.
… & Lily’s journey map.
This is what Lily’s average day looks like. We set out to create a product that would help Lily to not experience those pain points.
The Problem Statement:
Busy users want to enhance their overall well-being and productivity by consuming food with the proper nutrients. They need to have healthy food options that are available on the spot and within close proximity. Lily keeps a busy schedule but still wants to include healthy solutions to help her feel her best. She needs a platform that would inform her of nutritious and wholesome food choices quickly.
How might we help Lily optimize her search for quick fixes for commonly-experienced ailments?
To understand the problem space, we created a competitive matrix.
These are all of the products that are currently solving for something similar.
With so many competitors, we knew we had to incorporate features that would stand out. Here are some of the key features we prioritized:
Allows for filtering out dietary restrictions
Provides nutritious options based on how the user is feeling
A quick, on-the-go, solution for the busiest of users
With Lily and these features in mind, our last step before design studio was choosing a platform.
Based on our user interviews, 5 out of 6 users use digital platforms for acquiring information. We chose to employ a mobile application because of the following reasons:
Mobile apps provide users with flexibility and convenience. Our users keep busy schedules. A mobile app would better enable them to find the nutritious solutions they need as well as information on where to purchase them on-the-go.
No connection is required for mobile apps. This is especially beneficial when the user is outside walking, in transit, etc.
Knowing this, we conducted design studio, during which we decided on the name Remedi. The name was inspired by one of the user interviews in which the interviewee spoke to her love for home remedies when she wants to feel better. Here are some of the low-fidelity results:
We then digitized these sketches to create mid-fidelity wireframes using Sketch:
The mid-fidelity prototype can be found here. These were some of our findings from our mid-fidelity prototype usability testing:
Learning from our mid-fidelity testing, we set out to create high-fidelity wireframes.
Prior to conducting usability testing on our high-fidelity prototype, we ran an accessibility test and made sure that Remedi was iOS HIG compliant.
Here were the results:
After making all of the changes indicated above, we proceeded to develop a high fidelity prototype using Principle:
We tested the prototype on 5 users and found:
4.6/5 was the average user rating when asked how intuitive the app is, on a scale from 1-5 (5 being the most intuitive).
5/5 users said that they would use Remedi and that this was a solution they were very interested in (this was unprompted, users said this after they were asked for general feedback).
““This would be really helpful for me.” ”
““I like how it is targeted for dietary restrictions and how comprehensive it is.””
So, how does Remedi compare?
This competitive feature analysis shows how the features we included would allow Remedi to become a product that fills the gap in the market.